Retail marketing also involves the management of sales personnel, selection and ordering of merchandise and promotion of selected merchandise as well as inventory control, store security and product accounting.
Research We contribute new ideas and fresh thinking to the academic discipline and research community of marketing, retail, service and consumer behaviour. We aspire to collaborate with organisations locally and internationally to shape future systems and processes.
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The Retail and Marketing Review is a refereed scientific journal of the Department of Marketing Management at the University of South Africa. Research purpose: The paper evaluates perspectives of Impression Management theory applied to examine the relationship between brand storytelling and internal stakeholders’ corporate brand.
A research paper is an expanded essay that presents your own interpretation or evaluation or argument. When you write an essay, you use everything that you personally know and have thought about a subject. When you write a research paper you build upon what you know about the subject and make a deliberate attempt to find out what experts know.
Despite the growing market share of online brokerages and the concerns regarding their quality of trade execution, there has been little systematic research examining the execution quality of the different types of retail brokerage firms. Our paper fills this void by studying the quality of trade-execution in full-service and online brokers.